Course details...

Understanding Social Media for Business


IDEAL FOR: Independent, retail jewellery or pawnbroking staff looking to harness cost-effective social media to promote their business and products.

This interactive training course is intended for retail staff seeking to either start or improve social media engagement and management for the benefit of their business.
This one day course will provide an understanding of the social media landscape, account set-up processes, campaign planning and measurement, and appropriate, professional content creation.
Delegates will gain a comprehensive understanding of social media management for business.
Delegates will also be encouraged to engage with social media at various points during the day!

Refreshments are available throughout the day; a sandwich lunch is included in the course price.

Course Content

Dependent on delegate experience and areas of interest, this course will deliver the following relevant content:

  • Social Media Landscape
  • Brand: Image, Personality and Tone of Voice
  • Twitter, Instagram, Facebook and LinkedIn
  • Content Creation and Engagement
  • Organic vs Paid
  • Conversion Strategy: Website, Email and Face-to-Face
  • ROI: Metrics and Analytics
  • Legal considerations: Reputation, Mitigation and GDPR


course details


10:00A.M. - 4:00 P.M.

presented by

Asha Pitt


£200.00 per delegate + VAT

course dates

Book this course

venue location

Icknield Street entrance
AnchorCert Academy
(The Assay Office)
B18 6RZ

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