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Training Courses

Understanding Watches

 

Understanding watches

TRAINING COURSE OBJECTIVE

This hands-on course is intended for retail staff or enthusiasts who already have some experience of watches. The one day course will provide an understanding of the technical aspects and benefits of different types of watches, improving confidence when selling. It will also teach basic practical skills which will enable delegates to diagnose possible faults and carry out maintenance repairs. The course gives each delegate a chance to handle and study watches closely, and disassemble items using standard basic tools. It also includes a rare opportunity to visit the Hallmarking Operation at The Birmingham Assay Office, which is not usually open to  the public. The course provides six hours of Continuing Professional Development (CPD) activity.

TRAINING COURSE CONTENT

Background to the UK Watch Market
• Statistics, market segmentation, current methods of trading, brand groups
• Trends, motivation to buy and the sales experience

Exploring Watches
• Types of watch and how they work
• Functions

After Sales Care And Servicing
• Basic care
• Maintenance and service
• Repairs

Practical Sessions
• Fault diagnosis
• In-house or workshop
• Tools
• Hands-on simple repairs (fitting straps, adjusting bracelets, replacing a battery)

Spotting Fakes
• Basic tell tale signs
• Easy rules for spotting fakes

 


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